B+LNZ funds an annual competition, nicknamed the Glammies, to find the most tender and tasty lamb in New Zealand.
Entrants select their best 25-50 lambs for processing. Legs are then removed and analysed at Lincoln University for tenderness and yield. The finalists' products are tasted by a panel of judges which includes chefs, celebrities and industry personnel.
Beef + Lamb New Zealand Inc, responsible for domestic promotion of beef and lamb, runs the Golden Lamb Awards on behalf of Beef + Lamb New Zealand Ltd. For more information on the competition, including this year's winners, see the Beef + Lamb New Zealand consumer website.
Website: Golden Lamb Awards
A beautiful website - I want one too!