The Primary Industry Capability Alliance (PICA) was established in 2014 to provide a collaborative and coordinated approach to building capability in the food & fibre sectors. PICA is a not-for-profit incorporated society funded by its members.
New Zealand’s food & fibre sectors have a critical need for a talented, diverse and qualified workforce. Across the value chain we not only need to attract more skilled people but we also need to retain, and step-up the skills and qualifications of our existing workforce. By working together we can leverage our pooled resources, knowledge and influence, to target, attract and grow a talented workforce faster, more effectively and with far greater impact.
Our members include industry organisations, education providers and government agencies.
Vision + Purpose
Diverse people thriving in New Zealand’s food & fibre sectors.
Working together to lead hearts and minds towards opportunities in our food & fibre sectors.
We are anticipatory, looking towards the future needs of our sector and the diversity needed to work in them.
We can achieve much more by working together than we can on our own.
Walk the talk
We are action-oriented and visible, delivering tangible outcomes to meet our goals.
We focus on and develop people, celebrating their diversity, understanding their changing aspirations, and better connecting them to opportunities in our sectors.
Giving for good
We look beyond the needs and interests of our individual sectors to achieve a greater collective good.
A collaborative and effective pan-sector alliance reflecting the diversity of New Zealand’s people.
A key peak body for our sectors, Māori, wider stakeholder and government engagement in pan-sector capability building.
Career seekers from diverse backgrounds have a clear understanding of career opportunities and are more actively pursuing these.