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We can have a bigger impact if we come together as one voice.

Board

PICA’s board is made up of representatives of governing and general members. Current board members are:

Advisory Group

PICA’s Advisory Group is made up of representatives from all its members. With a wealth of industry expertise and a commitment to a ‘joined-up’ and collaborative approach, this group helps set PICA’s direction, and shapes its activities and initiatives. Advisory Group members are:

  • Glen Mackie, ChairNew Zealand Forest Owners Association
  • Andrea LesliePrimary ITO
  • Anna HeslopFoundation for Arable Research
  • Beth DavieMinistry for Primary Industries
  • Cathy WebbSeafood New Zealand
  • Geoff TaylorDairyNZ
  • Jaime ShoneLincoln University
  • Olivia WeatherburnBeef + Lamb New Zealand
  • Thea WallaceMinistry for Primary Industries
  • Rosstan Mazey National Council of New Zealand Wool Interests

Working Groups

Our working groups are an important part of PICA’s work. They help us structure and execute our work programme. Composed of our members’ staff, their input and contributions are important and much appreciated.

Secondary Schools Working Group

Our secondary schools working group aims to increase the understanding in school communities of the importance of New Zealand’s food & fibre sectors, and attract talented people into food & fibre sector careers to meet current and future capability requirements.

  • Allan FrazerNational Council of New Zealand Wool Interests
  • Andrea AdamsPrimary ITO
  • Anna HeslopFoundation for Arable Research
  • Cathy WebbSeafood New Zealand
  • Dina DemiriTertiary Education Commission
  • Eve WilliamsPrimary ITO
  • Ginny VincentPrimary ITO
  • Glen MackieNew Zealand Forest Owners Association
  • Hayley-Jane MalcolmsonTe Uru Rākau (Forestry New Zealand)
  • Hiraina TangioraMinistry for Primary Industries
  • Jaime ShoneLincoln University
  • Kerry AllenHorticulture & Agriculture Teachers Association
  • Melanie SimmonsHorticulture & Agriculture Teachers Association
  • Olivia WeatherburnBeef + Lamb New Zealand
  • Patrick McKibbinMinistry of Education
  • Susan StokesDairyNZ
  • Vicky BealingPrimary ITO

Marketing and Communications Working Group

This working group focuses on the marketing and communication of PICA and its brand GrowingNZ. Representatives from various members collaborate to strengthen GrowingNZ’s messaging, marketing channels, and promotional collateral.

  • Abigail DelaneyBeef + Lamb New Zealand
  • Allan FrazerNational Council of New Zealand Wool Interests
  • Anna HeslopFoundation for Arable Research
  • Don CarsonNew Zealand Forest Owners Association
  • Eve WilliamsPrimary ITO

Research and Monitoring Working Group

This working group is a technical group that helps us collate, undertake, interpret and share research, data and insights that supports PICA and our members to build capability.

  • Blair MorgansPrimary ITO
  • Geoff TaylorDairyNZ
  • Jeremy BakerBeef + Lamb New Zealand
  • Mark HampshireMinistry for Primary Industries
  • Richard LynchMinistry for Primary Industries