Primary Industry Capability Alliance (PICA) - industry, educators and government working together to attract and grow a diverse range of talented people in our innovative food & fibre sectors. Founded in 2014, PICA is a not-for-profit incorporated society funded by its members.
Diverse people thriving in New Zealand’s food & fibre sectors.
Working together to lead hearts and minds towards opportunities in our food & fibre sectors.
We are anticipatory, looking towards the future needs of our sector and the diversity needed to work in them.
We can achieve much more by working together than we can on our own.
We are action-oriented and visible, delivering tangible outcomes to meet our goals.
We focus on and develop people, celebrating their diversity, understanding their changing aspirations, and better connecting them to opportunities in our sectors.
We look beyond the needs and interests of our individual sectors to achieve a greater collective good.
A collaborative and effective pan-sector alliance reflecting the diversity of New Zealand’s people.
A key peak body for our sectors, Māori, wider stakeholder and government engagement in pan-sector capability building.
Career seekers from diverse backgrounds have a clear understanding of career opportunities and are more actively pursuing these.