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Just for the Health of it – enhancing the wellbeing of employees in the post harvest-kiwifruit Industry.

Author: Donna Atkinson

Organisation: Kellogg Rural Leadership Programme

Published: July 2021

Country: New Zealand

Research type: Case study, Qualitative.

This report explores ways that well-being can be enhanced in the post-harvest kiwifruit sector. The kiwifruit industry has expanded substantially over the last few years and is expected to continue with exponential growth. It is more important than ever to focus on the wellbeing of employees to ensure that the industry can fulfil its potential.

Wellbeing is linked to many positive business aspects, including engaged staff, reduced absenteeism, and higher productivity. Employees are faced with the reality of the various job and life demands daily. Additionally, the kiwifruit harvest season from March to June each year sees these demands escalate with increased workloads and longer work hours. Employees may experience compromised wellbeing, becoming burnout risks if these demands aren’t balanced out with job resources and personal resources.