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Red Meat Profit Partnership - Talent Attraction Final Report

Author: Tony Brenton-Rule, Red Meat Profit Partnership

Organisation: Red Meat Profit Partnership

Published: March 2020

Country: New Zealand

Research type: Report

Red Meat Profit Partnership (RMPP) is a programme to help the pastoral red meat livestock sector in New Zealand increase its productivity and profitability. Structured as a Primary Growth Partnership (PGP) programme, RMPP works with farmers and sector businesses to develop, test and put new ideas, new technology solutions and new ways of working into action behind farm gates and between farms and red meat processors. RMPP is governed by a Programme Steering Group (PSG).

Established in November 2013, RMPP’s programme is funded 50/50 by government and industry for seven years ending in October 2020. RMPP’s partners are six meat processors (Alliance Group, ANZCO, Blue Sky Meats, Greenlea Premier Meats, Progressive Meats and Silver Fern Farms); two banks (ANZ Bank and Rabobank); Beef + Lamb New Zealand (B+LNZ) the farmer-owned, industry organisation representing New Zealand's sheep and beef farmers; and the New Zealand Ministry for Primary Industries (MPI).

RMPP began with an intensive research phase, from which evolved a programme with four components. 

  • Agricultural Extension
  • Programmes, Resources and Tools
  • People & Capability, and
  • Data & Systems

This report concerns the third component, People & Capability, and within it focuses on work by RMPP to attract young people to a career in the red meat sector.