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Suburbanites' Perceptions About Agriculture: The Challenge for Media

Author: Joan S. Thomson, Rochelle E. Kelvin

Organisation: Journal of Applied Communications

Published: January 2018

Country: United States

Research type: Qualitative

As urban dwellers become more isolated from the original sources of their food, their dependence on agriculture becomes less vivid. Information from a recent study documented how consumers in Southeastern Pennsylvania view themselves in the context of their food system and the importance they place on sustaining regional agriculture. This article then discusses the role of mass media in helping the public understand issues relating to regional and sustainable agriculture at the rural/urban interface.