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Understanding what drives youth perspective to make radical change in agriculture.

Author: Anna Fenemor

Organisation: Kellogg Rural Leadership Programme

Published: December 2019

Country: New Zealand

Research type: Case study

The agriculture sector is one that is talked about and analysed from every angle by people all around the world every single day. Successful agriculture is essential to survival as people have to eat. 

As the world population is constantly increasing, so is the need to produce more food/fibre. Yet every day the agriculture sector is struck with the issue that we cannot gain enough attraction for passionate people to enter the sector; consequently nationally and internationally there is a cry for help from agricultural businesses trying to find and retain staff.

Agriculture in New Zealand is constantly in the limelight for questions being raised around impacts on the environment, on animal health and wellbeing. Due to this it is no wonder there is a struggle to attract good young people to the industry. 

There is also little government support to the industry, particularly to ensure the younger generations understand what agriculture is really about, let alone a clear pathway into the sector as agriculture is not a big part of the education curriculum. 

Through looking into past literature, statistics, and interviews we can clearly identify the current situation of agriculture and the direction it is heading in the future.