Who we are
PICA was established in 2014 to provide a collaborative and coordinated approach to building capability in the food & fibre sectors.
New Zealand’s food & fibre sectors have a critical need for a talented, diverse and qualified workforce. Across the value chain we not only need to attract more skilled people but we also need to retain, and step up the skills and qualifications of our existing workforce. By working together we can leverage our pooled resources, knowledge and influence, to target, attract and grow a talented workforce faster, more effectively and with far greater impact.
Our Members
Our members include industry organisations, education providers and government agencies.
DairyNZ
Beef+Lamb New Zealand
The Foundation for Arable Research (FAR)
The New Zealand Forest Owners Association (FOA)
Lincoln University
The Ministry for Primary Industries (MPI)
The National Council of New Zealand Wool Interests Inc.
Primary ITO
Seafood New Zealand
Our Board
PICA’s board is made up of representatives of governing members and a representative of the Advisory Group. Current board members are:
Geoff Taylor, Chair
DairyNZ
Olivia Ross
Beef+Lamb New Zealand
Glen Mackie
Forest Owners Association
Our Advisory Group
PICA’s Advisory Group is made up of representatives from all its members. With a wealth of industry expertise and a commitment to a ‘joined-up’ and collaborative approach, this group helps set PICA’s direction, and shapes its activities and initiatives. Advisory Group members are:
Our Working Groups
Our working groups are an important part of PICA’s work. They help us structure and execute our work programme. Composed of our members’ staff, their input and contributions are important and much appreciated.
Secondary Schools Working Group
Our secondary schools working group aims to increase the understanding in school communities of the importance of New Zealand’s food & fibre sectors, and attract talented people into food & fibre sector careers to meet current and future capability requirements.
Marketing and Communications Working Group
This working group focuses on the marketing and communication of PICA and its brand GrowingNZ. Representatives from various members collaborate to strengthen GrowingNZ’s messaging, marketing channels, and promotional collateral.
Research and Monitoring Working Group
The Research & Monitoring Working Group is a technical group that helps us collate, undertake, interpret and share research, data and insights that supports PICA and our members to build capability.
Our Team
