PICA was established in 2014 to provide a collaborative and co-ordinated approach to building capability in the food & fibre sectors.
New Zealand’s food & fibre sectors have a critical need for a talented, diverse and qualified workforce. Across the value chain we not only need to attract more skilled people but we also need to retain, and step up the skills and qualifications of our existing workforce. By working together we can leverage our pooled resources, knowledge and influence, to target, attract and grow a talented workforce faster, more effectively and with far greater impact.
Our members include industry organisations, education providers and government agencies.
PICA’s board is made up of representatives of governing members and a representative of the Advisory Group. Current board members are:
Beef+Lamb New Zealand
Forest Owners Association
PICA’s Advisory Group is made up of representatives from all its members. With a wealth of industry expertise and a commitment to a ‘joined-up’ and collaborative approach, this group helps set PICA’s direction, and shapes its activities and initiatives. Advisory Group members are:
Our working groups are an important part of PICA’s work. They help us structure and execute our work programme. Composed of our members’ staff, their input and contributions are important and much appreciated.
Our secondary schools working group aims to increase the understanding in school communities of the importance of New Zealand’s food & fibre sectors, and attract talented people into food & fibre sector careers to meet current and future capability requirements.
This working group focuses on the marketing and communication of PICA and its brand GrowingNZ. Representatives from various members collaborate to strengthen GrowingNZ’s messaging, marketing channels, and promotional collateral.
The Research & Monitoring Working Group is a technical group that helps us collate, undertake, interpret and share research, data and insights that supports PICA and our members to build capability.