We can have a bigger impact if we come together as one voice.

Who we are

PICA was established in 2014 to provide a collaborative and co-ordinated approach to building capability in the food & fibre sectors.

New Zealand’s food & fibre sectors have a critical need for a talented, diverse and qualified workforce. Across the value chain we not only need to attract more skilled people but we also need to retain, and step up the skills and qualifications of our existing workforce. By working together we can leverage our pooled resources, knowledge and influence, to target, attract and grow a talented workforce faster, more effectively and with far greater impact.

Our Members

Our members include industry organisations, education providers and government agencies.

Beef+Lamb New Zealand

Read more

DairyNZ

Read more

 

The Foundation for Arable Research (FAR)

Read more

The New Zealand Forest Owners Association (FOA)

Read more

Lincoln University

Read more

The Ministry for Primary Industries (MPI)

Read more

The National Council of New Zealand Wool Interests Inc.

Read more

New Zealand Young Farmers

Read more

Primary ITO

Read more

Our Board

PICA’s board is made up of representatives of governing members and a representative of the Advisory Group. Current board members are:

Dr. Jenny Jago, Chair

DairyNZ

Doug Macredie

Beef+Lamb New Zealand

Glen Mackie

Forest Owners Association

Our Advisory Group

PICA’s Advisory Group is made up of representatives from all its members. With a wealth of industry expertise and a commitment to a ‘joined-up’ and collaborative approach, this group helps set PICA’s direction, and shapes its activities and initiatives. Advisory Group members are:

Anna Heslop Foundation for Arable Research
Geoff Taylor DairyNZ
Glen Mackie Forest Owners Association
Grant Edwards National Council of New Zealand Wool Interests Inc.
Jaime Shone Lincoln University
Lynda Coppersmith New Zealand Young Farmers
Mike Stephens Primary ITO
Olivia Ross Beef+Lamb New Zealand
Philippa Wright Wright Wool
Thea Wallace Ministry for Primary Industries

Our Working Groups

Our working groups are an important part of PICA’s work. They help us structure and execute our work programme. Composed of our members’ staff, their input and contributions are important and much appreciated.

Secondary Schools Working Group

Our secondary schools working group aims to increase the understanding in school communities of the importance of New Zealand’s food & fibre sectors, and attract talented people into food & fibre sector careers to meet current and future capability requirements.

Allan Frazer National Council of New Zealand Wool Interests Inc.
Andrea Adams Primary ITO
Anna Heslop Foundation for Arable Research
Chris Travers Tertiary Education Commission
Eve Williams Primary ITO
Glen Mackie Forest Owners Association
Jaime Shone Lincoln University
Miriam Gibson Ministry of Education
Olivia Ross Beef+Lamb New Zealand
Patrick McKibbin Ministry of Education
Susan Stokes DairyNZ
Trevor McIntyre New Zealand Young Farmers

Marketing and Communications Working Group

This working group focuses on the marketing and communication of PICA and its brand GrowingNZ. Representatives from various members collaborate to strengthen GrowingNZ’s messaging, marketing channels, and promotional collateral.

Allan Frazer National Council of New Zealand Wool Interests Inc.
Andrea Innes Lincoln University
Anna Heslop Foundation for Arable Research
Don Carson Forest Owners Association
Doug Macredie Beef+Lamb New Zealand
Eve Williams Primary ITO
John Willats DairyNZ
Kelly Lowe Ministry for Primary Industries
Rachel Knopp DairyNZ
Trevor McIntyre New Zealand Young Farmers

Research and Monitoring Working Group

The Research & Monitoring Working Group is a technical group that helps us collate, undertake, interpret and share research, data and insights that supports PICA and our members to build capability.

Blair Morgans Primary ITO
Geoff Taylor, Chair DairyNZ
Jeremy Baker Beef+Lamb New Zealand
Richard Lynch Ministry for Primary Industries
 

Our Team

Michelle Glogau

Chief Executive

Deborah Lynch

Information Manager

Sarah Connor

Marketing and Communications

Carol Harley

Event Manager