We can have a bigger impact if we come together as one voice.

Who we are

PICA was established in 2014 to provide a collaborative and coordinated approach to building capability in the food & fibre sectors.

New Zealand’s food & fibre sectors have a critical need for a talented, diverse and qualified workforce. Across the value chain we not only need to attract more skilled people but we also need to retain, and step up the skills and qualifications of our existing workforce. By working together we can leverage our pooled resources, knowledge and influence, to target, attract and grow a talented workforce faster, more effectively and with far greater impact.

Our Members

Our members include industry organisations, education providers and government agencies.

Beef+Lamb New Zealand

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DairyNZ

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The Foundation for Arable Research (FAR)

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The New Zealand Forest Owners Association (FOA)

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Lincoln University

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The Ministry for Primary Industries (MPI)

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The National Council of New Zealand Wool Interests Inc.

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New Zealand Young Farmers

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Primary ITO

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Our Board

PICA’s board is made up of representatives of governing members and a representative of the Advisory Group. Current board members are:

Dr. Jenny Jago, Chair

DairyNZ

Doug Macredie

Beef+Lamb New Zealand

Glen Mackie

Forest Owners Association

Our Advisory Group

PICA’s Advisory Group is made up of representatives from all its members. With a wealth of industry expertise and a commitment to a ‘joined-up’ and collaborative approach, this group helps set PICA’s direction, and shapes its activities and initiatives. Advisory Group members are:

Glen Mackie, Chair New Zealand Forest Owners Association
Anna Heslop Foundation for Arable Research
Beth Davie Ministry for Primary Industries (MPI)
Geoff Taylor DairyNZ
Jaime Shone Lincoln University
Lynda Coppersmith New Zealand Young Farmers
Olivia Ross Beef+Lamb New Zealand
Philippa Wright National Council of New Zealand Wool Interests
Thea Wallace Ministry for Primary Industries

Our Working Groups

Our working groups are an important part of PICA’s work. They help us structure and execute our work programme. Composed of our members’ staff, their input and contributions are important and much appreciated.

Secondary Schools Working Group

Our secondary schools working group aims to increase the understanding in school communities of the importance of New Zealand’s food & fibre sectors, and attract talented people into food & fibre sector careers to meet current and future capability requirements.

Allan Frazer New Zealand Wool Classers Association
Andrea Adams Primary TITO
Anna Heslop Foundation for Arable Research
Annemarie Frean Ministry for Primary Industries
Chris Travers Tertiary Education Commission
Christel Hamer Massey University
Dina Demiri Tertiary Education Commission
Eve Williams Primary TITO
Ginny Vincent Primary TITO
Glen Mackie New Zealand Forest Owners Association
Hayley-Jane Malcolmson Te Uru Rākau (Forestry New Zealand)
Jaime Shone Lincoln University
Kerry Allen Horticulture & Agriculture Teachers Association
Olivia Ross Beef+Lamb New Zealand
Patrick McKibbin Ministry of Education
Susan Stokes DairyNZ
Trevor McIntyre New Zealand Young Farmers

Marketing and Communications Working Group

This working group focuses on the marketing and communication of PICA and its brand GrowingNZ. Representatives from various members collaborate to strengthen GrowingNZ’s messaging, marketing channels, and promotional collateral.

Abigail Delaney Beef+Lamb New Zealand (B+LNZ)
Allan Frazer New Zealand Wool Classers Association
Anna Heslop Foundation for Arable Research
Don Carson New Zealand Forest Owners Association
Doug Macredie Beef+Lamb New Zealand
Eve Williams Primary TITO
John Willats DairyNZ
Rachel Knopp DairyNZ
Trevor McIntyre New Zealand Young Farmers

Research and Monitoring Working Group

The Research & Monitoring Working Group is a technical group that helps us collate, undertake, interpret and share research, data and insights that supports PICA and our members to build capability.

Blair Morgans Primary ITO
Geoff Taylor, Chair DairyNZ
Jeremy Baker Beef+Lamb New Zealand
Richard Lynch Ministry for Primary Industries
 

Our Team

Michelle Glogau

Chief Executive

Deborah Lynch

Information Manager

Sarah Connor

Marketing and Communications

Isabelle Coates

Strategic Projects Co-ordinator