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Young Peoples’ Perceptions of Careers in the Tourism Industry - Qualitative Research Findings

Author: Angus & Associates
Organisation: Auckland Tourism, Events and Economic Development; Tourism Industry Aotearoa
Published: March 2018
Comprehensive qualitative research involving focus groups and individual interviews to establish a baseline understanding of young peoples’ awareness of, and attitudes towards, careers in the tourism industry. Specific areas to be addressed included:  How young people learn about, and form opinions of, career options How a tourism career is viewed in general What specific perceptions young people have about a career in tourism Findings will be used to inform the development of a package of initiatives to attract young New Zealanders to the industry.
Country: New Zealand
Research type: Qualitative